Facial recognition to change retail businesses
We are now familiar with facial recognition in smartphones, attendance systems, and surveillance systems. As it is a futuristic technology, the facial recognition system is not limited to its current applications in the real world. It is going to spread its wings to more sectors. The retail market is one such sector where facial recognition technology can improve the customer shopping experience and provide seamless operations for business owners. Many retail stores across the world already use facial recognition technology that recognises both employees and customers.
Let’s see how retail businesses can use facial recognition for their security and business development now and in the future.
Face recognition for customer service
A facial recognition system helps retailers create a comprehensive list of potential customers or regular customers. Facial recognition recognises regular or returning consumers and can promote items, offers, and other details sent to their devices. Some retailers in Japan are using face recognition to provide in-store customer service. Retailers can recommend products and offer them according to their taste and preference as soon as the face recognition system detects them while they enter the shop.
Targeted marketing
Targeted marketing is one of the most efficient marketing strategies, helping to reach customers directly based on their preferences. Soon, facial recognition systems will become more intelligent to detect customers’ choices, such as what items they are picking, what they searched for but didn’t pick, and when their faces become pleasant, happy, or attracted while they are in-store. The data collected by the facial recognition technology can be utilised for targeted marketing.
Store security
Face recognition technology can help retailers in proactively preventing organised retail crime. Stores can also be made safer by using facial recognition cameras. Without facial recognition, retail security professionals typically react to crimes in progress. However, this has been known to result in injuries and even retail fatalities. Face recognition allows security to be proactive, stopping crimes before they happen. It has been found that using face recognition to identify dishonest consumers before they conduct crimes reduces in-store violence.
The face recognition system will alert store security instantly when it detects criminals or threats. The system will notify security personal of repeat offenders and unpaid customers. It also helps to find thieves and makes it simple to collect police evidence.
Monitor customer mood
Knowing the customer’s mood is very important in doing business. A business owner must know whether his customers are leaving happily or sadly, satisfied or unsatisfied, etc. A facial recognition system can help businesses detect customer moods. Retailers can focus on customers who are not satisfied, or confused, or lost, etc.
Network
One of the most important benefits of facial recognition, which is driving adoption is the networking effect. The customer data including facial data can be shared over the retail network to provide the same services and preferences from any store in the network. Even if the customer is out of his city, still he can receive the same service from the retail network he used to go to.
Facial recognition also assists retailers in establishing an effective threat intelligence network across hundreds or even thousands of outlets. Facial recognition allows retailers to enhance shrink reduction by seamlessly exchanging data across various sites.
Get your facial recognition technology
You can choose your face recognition system here at a low cost with a free trial. Mxface offers state-of-the-art technology with comprehensive solutions for a wide range of applications.
